ROLE Creative Director
CLIENT DEATHSTETICS
01
Death has never looked so good.
Become eternally stylish.
I had the absolute pleasure of directing the launch campaign of Deathstetics, a luxury latex fashion brand created by Heather Horror. The main challenge of this campaign was stretching the dollar as far as it could go with our micro-budget. With a 3-person crew and only 5 hours to shoot in our location, we produced a flagship fashion promo, social content, gifs, website assets, and stills showcasing five distinct dresses that launched the fashion line. The content captured on the initial shooting day provided months of promotional material and set the stage for the overall brand. We then focussed on logo design, graphic assets, vendor booth material, and complete product catalog photos for the website. Deathstetics entered the latex fashion scene with a bang, and I couldn't be happier with what we accomplished with such little resources. Model/Creator-Heather Horror, Cinematographer- Ed Fanning, Camera Assistant/Additional Stills- Justin Libang. Big shout out to Andrew Baird for additional help in post!